Growth

A product has to grow after it ships. The page first defines product-led growth and how usage and retention are driven inside the product, then looks at a growth tool whose claims were not validated here.

The same notes are in Business, Product Vision & Strategy, and User Experience Design (UX).

The idea starts with a definition. Productled.com — definition and why it is taking off. The practice behind it is Mixpanel with Ken Rudin on "Google’s head of user growth on driving product usage and retention", which comes down to two moves. The first is raising feature awareness — through UI changes. Identifying and increasing the adoption of these features is very often a great way to accelerate product growth. The second is promoting a feature in context to drive usage and retention, i.e., when the user needs it.

Those moves only work when the product itself is the sales channel. A guide to product-led growth defines product-led growth (PLG) as users experiencing product value through free trials or freemium plans, having your product sell itself, with examples and a framework.

Tools

After the growth idea comes the tooling that promises to automate it, and here the claim was not independently validated. The one tool listed is GrowthAI —

a turn key solution to customer lifecycle

They promise a lot of things that I can't validate.

The archived copy of its site is https://web.archive.org/web/20211217202430/https://www.growthai.co/, which sells GrowthAI - GAIN & GROW customers never been EASIER as ROI based Data Driven Marketing Automation.

Deprecated links

These links and images no longer work. The original wording is kept here. A same-resource copy, when one was checked, is used above.

• What is Product Led Growth (Unusual Venture Capital) - an excellent series that explains PLG. This address no longer opens: https://www.field-guide.unusual.vc/chapters-enterprise/the-modern-go-to-market

• blog post. This address no longer opens: https://www.productled.org/foundations/what-is-product-led-growth#Chap4

• GrowthAI - "a turn key solution to customer lifecycle", they promise a lot of things that I cant validate. This address no longer opens: https://www.growthai.co/