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# Growth
A product has to grow after it ships. The page first defines product-led growth and how usage and retention are driven inside the product, then looks at a growth tool whose claims were not validated here.
The same notes are in [Business](/ai-product/business.md), [Product Vision & Strategy](/ai-product/product-vision-and-strategy.md), and [User Experience Design (UX)](/ai-product/user-experience-design-ux.md).
The idea starts with a definition. [Productled.com](https://productled.com/blog/product-led-growth-definition/) — definition and why it is taking off. The practice behind it is [Mixpanel with Ken Rudin](https://mixpanel.com/blog/googles-head-of-user-growth-on-driving-product-usage-and-retention/) on "Google’s head of user growth on driving product usage and retention", which comes down to two moves. The first is raising feature awareness — through UI changes. Identifying and increasing the adoption of these features is very often a great way to accelerate product growth. The second is promoting a feature **in context** to drive usage and retention, i.e., when the user needs it.
Those moves only work when the product itself is the sales channel. [A guide to product-led growth](https://www.trychameleon.com/blog/product-led-growth) defines product-led growth (PLG) as users experiencing product value through free trials or freemium plans, having your product sell itself, with examples and a framework.
## Tools
After the growth idea comes the tooling that promises to automate it, and here the claim was not independently validated. The one tool listed is GrowthAI —
> a turn key solution to customer lifecycle
They promise a lot of things that I can't validate.
The archived copy of its site is , which sells GrowthAI - GAIN & GROW customers never been EASIER as ROI based Data Driven Marketing Automation.
## Deprecated links
{% hint style="warning" %}
These links and images no longer work. The original wording is kept here. A same-resource copy, when one was checked, is used above.
{% endhint %}
* What is Product Led Growth (Unusual Venture Capital) - an excellent series that explains PLG. This address no longer opens:
* blog post. This address no longer opens:
* GrowthAI - "a turn key solution to customer lifecycle", they promise a lot of things that I cant validate. This address no longer opens:
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