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# Marketing
Marketing still needs metrics that matter, or a campaign cannot say whether it worked. The page starts with Meta's list of metrics and its figure, then moves to marketing foundations, brand, and measurement.
The same notes are in [Marketting](/ai-product/marketing.md).
The question behind every metric is how success shows up in a campaign. [Metrics that matter by Meta](https://www.facebook.com/government-nonprofits/blog/metrics-that-matter) is Meta's Hebrew-language page on the important metrics, built around exactly that question; the figure below is from it.
Metrics that matter by Meta.
\# Marketting
Beside Meta's metrics, marketing needs a foundation before it can be measured. These notes are marketing foundations, brand, and measurement.
The same notes are in [Marketing](/ai-product/marketing.md).
[**Why is your marketing isn't working**](https://jvullinghs.medium.com/this-is-why-your-marketing-isnt-working-55e761b3e05e) **- The 3 elements of your marketing foundation** are **Brand**, **Positioning**, and **Messaging**.
With the foundation set, the next choice is how to reach people. [**Inbound vs Outbound marketing**](https://blog.hubspot.com/blog/tabid/6307/bid/2989/inbound-marketing-vs-outbound-marketing.aspx) explains that inbound marketing earns attention through valuable content while outbound buys it via paid ads, and when to use each to drive growth. Whichever is chosen, it has to pay back: [**measuring marketing ROI**](https://medium.com/@jcron_89878/roi-what-is-it-formula-5-ways-to-measure-your-marketing-roi-9e67903e9cbf) is Jonathan Cronstedt on what ROI is, its formula, and 5 ways to measure it, calling it one of the most important calculations in the business world.
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