> For the complete documentation index, see [llms.txt](https://www.mlcompendium.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://www.mlcompendium.com/ai-product/product-tools.md).

# Product Tools

Product decisions need measurement tools. The page first separates the customer-data platform from the CRM and DMP, then compares two product-analytics tools.

Modern marketing relies on data, and the first question is where the customer data lives. [Customer data platform (cdp) vs crm dmp](https://econsultancy.com/what-is-a-customer-data-platform-how-is-it-different-from-a-dmp-or-crm/) explains what a customer data platform is, how it differs from a DMP or CRM, and why the CDP is gaining momentum faster than other marketing technology.

With the data in one place, the product team still needs an analytics tool on top of it. [Mixpanel vs Amplitude](https://mcgaw.io/blog/mixpanel-vs-amplitude/) is Ruben Ugarte's complete guide to and comparison of both: two tools that are more and more similar but started with a different focus in mind, and whether they stuck to their core intentions.


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