Product Vision & Strategy

A product needs a direction before a backlog. The page goes from vision to strategy and roadmap, then to how a strategy is built, and ends with how the product is positioned against others.

The same notes are in Growth.

The chain starts with vision, strategy, and roadmap, and a strategy is usually one of 4 strategy types: cost, differentiation, focus, or quality. what is? (youtube) walks the full ladder of mission, vision, strategy, roadmap, and execution from a product strategist's point of view. The talk that connects vision to delivery is "Product Strategy: The Missing Link" by Inspired Author Marty Cagan of SVPG at Lean Product Meetup, on youtube.

Once the ladder is clear, the strategy itself has to be built. Strategy should be aligned with Vision is a complete guide to what a product strategy is, why it matters, the key elements of top strategies, and how to build one yourself.

A strategy then has to say where the product stands in the market. product positioning strategies names three: comparative, differentiation, and segmentation.

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• Vision, Strategy, Roadmap. This address no longer opens: https://blog.hubspot.com/service/product-strategy