Growth

1. What is Product Led Growth (Unusual Venture Capital) - an excellent series that explains PLG.

2. Productled.com - definition and why its taking off.

   1. blog post

3. Mixpanel with Ken Rudin on "Google’s head of user growth on driving product usage and retention"

   1. raising feature awareness - through UI changes, Identifying and increasing the adoption of these features is very often a great way to accelerate product growth.

   2. Promoting a feature in context to drive usage & retention, i.e., when the user needs it.

4. A guide to.

Tools

1. GrowthAI - "a turn key solution to customer lifecycle", they promise a lot of things that I cant validate.