Growth
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(Unusual Venture Capital) - an excellent series that explains PLG.
- definition and why its taking off.
on "Google’s head of user growth on driving product usage and retention"
raising feature awareness - through UI changes, Identifying and increasing the adoption of these features is very often a great way to accelerate product growth.
Promoting a feature in context to drive usage & retention, i.e., when the user needs it.
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- "a turn key solution to customer lifecycle", they promise a lot of things that I cant validate.