# Life Time Value (LTV)

1. [Probabalistic LTV using churn and Neural nets](https://towardsdatascience.com/the-paper-a-deep-probabilistic-model-for-customer-lifetime-value-prediction-eb5d61a83ecd)
2. [github google ltv](https://github.com/google/lifetime_value)
3. [lifetimes](https://github.com/CamDavidsonPilon/lifetimes)
4. [Bayesian Customer Lifetime Values Modeling using PyMC3](https://towardsdatascience.com/bayesian-customer-lifetime-values-modeling-using-pymc3-d770676f5c06)
5. [understand pareto and NBD models](https://stats.stackexchange.com/questions/251506/is-it-possible-to-understand-pareto-nbd-model-conceptually)